It's uncomfortable to resist the urge to settle.

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.

If it's worth doing, it's worth doing well.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.

The future of marketing is leadership