It's uncomfortable to resist the urge to settle.

The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).

Successful people fail often, and, worth noting, learn more from that failure than everyone else.

Facts are irrelevant. What matters is what the consumer believes.

Great marketers don't make stuff. They make meaning.

A customer is never out of warranty, even if his product is.

Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.