The goal is to be on the hook, not to let someone else do the scary parts.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

By the time there is a case study about your industry, you are already too late.

Making promises and keeping them is a great way to build a brand.

Art changes posture and posture changes innocent bystanders.

The big win is when you refuse to settle for average or mediocre.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.