The goal is to be on the hook, not to let someone else do the scary parts.

The challenge of our time is to find a journey worthy of your heart and your soul.

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?

Dreamers don't have special genes. They find circumstances that amplify their dreams.

Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.