Our cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.

The danger of the Web is that you can go from idea to public announcement in under ten minutes.

Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.

The best marketing strategy is to destroy your industry before your competition does.

More time [to decide] without more information just creates anxiety, not insight.

The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.