Our cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.

The only purpose of starting is to finish

Someone can always do your job a little better or faster or cheaper than you can.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

Good marketers measure.