The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth GodinThere's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
Seth GodinOrganizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
Seth Godin