The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
Seth GodinInitiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
Seth GodinMarketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth GodinIt's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
Seth Godin