The reason social media is so difficult for most organizations: It’s a process, not an event.
Seth GodinThe future of publishing is about having connections to readers and the knowledge of what those readers want.
Seth GodinPersistent people are able to visualize the idea of light at the end of the tunnel when others can't see it
Seth GodinThe internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
Seth GodinYou're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
Seth Godin