But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?

Saying no to loud people gives you the resources to say yes to important opportunities.

Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection

No one knows more about the way you think than you do.

Great marketers don't make stuff. They make meaning.

Be personal. Be relevant. Be specific.