But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

The habit of doing more than is necessary can only be earned through practice.

Listen to your fear but don't obey it.

You gain converts by winning at something the existing provider didn't think was so important.

You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.

Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.