But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

You don't win an Olympic gold medal with a few weeks of intensive training.

Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

Mass marketing means appealing to the masses which means appealing to the average.

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message