But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.

We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

Be genuine. Be remarkable. Be worth connecting with.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.

The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.