Don’t be different just to be different. Be different to be better.
Increasingly, there are only two kinds of companies: brave and dead.
Whining isn't a scalable solution.
Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
People rarely buy what they need. They buy what they want.
A brand that stands for what all brands stand for stands for nothing much.