Be personal. Be relevant. Be specific.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

The way to get unstuck is to start down the wrong path, right now.

Think big. Start small.

If you try to delight the undelightable, you've made yourself miserable for no reason.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.