How dare you settle for less when the world has made it so easy for you to be remarkable?

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

Incrementalism ceases to be a good strategy when there's a cliff on the route.

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

Don’t do it because it’s your job, do it because you can.

Change isn't made by asking permission. Change is made by asking forgiveness, later.