The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
Seth GodinIt's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
Seth GodinMost people have been brainwashed into believing that their job is to copyedit the world, not to design it.
Seth GodinA brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, theyโre doing work that most any trained person could do.
Seth Godin