The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

Marketing begins before the product is launched.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.

A big part of doing your work is defending your time and your attention so you can do your work.

Sure, compare. But compare the things that matter to the journey you're on. The rest is noise.

The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.