The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

If you want to dig a big hole, you need to stay in one place.

What people want is the extra, the emotional bonus they get when they buy something they love.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.

Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.

Care. Care more than you need to, more often than expected, more completely than the other guy.

Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.