Change isn't made by asking permission. Change is made by asking forgiveness, later.
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
As soon as we associate reading with a test, we've missed the point.
If I fail more than you do, I win.
Debt creates stress, stress creates behaviors that don't lead to happiness.
You gain converts by winning at something the existing provider didn't think was so important.