Tell your lizard (brain) to shut up.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.

Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.