If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

If failure isn't an option, then success isn't either. Success is just failure repeated until it works.

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.

The application process changes the list of who applies. Your applicants reflect your methods.