If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

The opposite of coherent is interesting.

Don't fix me; Love me for what's broken.

The tiny cost of failure...is dwarfed by the huge cost of not trying.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

Great marketers don't make stuff. They make meaning.

Ideas don't get smaller when they're shared, they get bigger.