You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Seth GodinWhen you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
Seth GodinSure, compare. But compare the things that matter to the journey you're on. The rest is noise.
Seth GodinLaptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
Seth Godin