If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

We long to connect, all of us. We long to be noticed, to be cared for, to matter. Generosity is the invisible salve on our wound of loneliness, one that benefits both sides, over and over again.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

Cheap is the last refuge of a product developer or marketer who is out of great ideas.