The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.

The goal has never been to always succeed. The goal is to be allowed to keep initiating.

Playing the game is a form of winning the game. In those competitions, we win by being resilient.

You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.

The person who fails the most wins.

Don't find customers for your products, find products for your customers.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.