The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.
Seth GodinThe future of publishing is about having connections to readers and the knowledge of what those readers want.
Seth GodinWhile you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
Seth Godin