The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.

The goal is to be on the hook, not to let someone else do the scary parts.

We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!

The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.