The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.

Dreams are difficult to build and easy to destroy.

Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.

Marketing is no longer about the stuff that you male, but about the stories you tell.

The opposite of coherent is interesting.

If you're not the best in the world at what you do, then you have to get better.

Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.