The problem with the race to the bottom is that you might win

There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.

Don't create for the masses. Create for the people who are your kind of weird.

Plans are great, but missions are better.

The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.

The application process changes the list of who applies. Your applicants reflect your methods.

Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.