You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
Seth GodinIf you're different somehow and have made yourself unique, people will find you and pay you more.
Seth GodinYou have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth Godin