Excellence isn't about meeting the spec, it's about setting the spec.

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

Skepticism doesn't help you hear.

That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.

One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.