Excellence isn't about meeting the spec, it's about setting the spec.

Good ideas come from bad ideas, but only if there are enough of them.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.

Either you defend the status quo, or you invent the future.