Excellence isn't about meeting the spec, it's about setting the spec.

One key to moving forward is knowing what to leave behind.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.

I think "creativity" is better described as failing repeatedly until you get something right.