Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Seth GodinThe challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time youโve already invested. Quit in the Dip often enough and youโll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you canโt make it through the Dip, donโt start. If you can embrace that simple rule, youโll be a lot choosier about which journeys you start.
Seth GodinLow price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth Godin