If you want to get in shape, go to the #‎ gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Habits are more powerful than fears.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

The universal truth is beyond question-the only people who excel are those who have decided to do so.