A dialogue leads to connection, which leads to trust which leads to engagement

Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.

If you want customers to hear about you, make something worth talking about.

A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.

Soon is not as good as now.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.