The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
Seth GodinYour art is the act of taking personal responsibility, challenging the status quo, and changing people.
Seth GodinYou can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
Seth Godin