The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
Seth GodinFans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
Seth Godin