What if getting bigger isn't the point? What if you merely got better?

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?

Reject the tyranny of picked. Pick yourself.

As soon as we associate reading with a test, we've missed the point.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.