What if getting bigger isn't the point? What if you merely got better?

I've never once met a successful blogger who questioned the personal value of what she did.

The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

There's nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

Earn trust, earn trust, earn trust. Then you can worry about the rest.