Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.

If you can't be remarkable, perhaps you should consider doing nothing until you can.

I feel like I'm treating people as I'd like to be treated.

Remember the Bob Dylan rule: it's not just a record, it's a movement.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.