A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

What evidence would you need to see to change your mind about this?

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.