A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

You gain converts by winning at something the existing provider didn't think was so important.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Incrementalism ceases to be a good strategy when there's a cliff on the route.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

The way to get unstuck is to start down the wrong path, right now.

Deadlines have a lousy name. Call them live-lines instead. That´t what they are.