You gain converts by winning at something the existing provider didn't think was so important.
Not only are bloggers suckers for the remarkable, so are the people who read blogs.
Mass attention is almost unattainable and it's not clear that you want it.
One key to moving forward is knowing what to leave behind.
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.