Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Seth GodinThe easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
Seth GodinOrganizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
Seth Godin