A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth GodinThe internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
Seth GodinAs creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
Seth GodinArt is a personal act of courage, something one human does that creates change in another.
Seth Godin