You know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

Remarkable visions and genuine insights are always met with resistance.

There's no shortage of great ideas. There's a shortage of execution.

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.