You know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

By the time there is a case study about your industry, you are already too late.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.

It might be bold to put your work into the world unadorned, but it's probably ineffective.

The innovator creates a business where they are making money, even when they sleep.