Average feels safe but it's not. It's invisible.

There's no shortage of great ideas. There's a shortage of execution.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

Don’t be different just to be different. Be different to be better.

Strategic quitting is the secret of successful organizations