Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

We're often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness... It's an interesting sort of impatience.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

Tell your lizard (brain) to shut up.