The first step toward becoming extraordinary is, of course, to stop being ordinary.

Market-driven design builds the success of the product's marketing into the product itself.

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.

Fear for a linchpin is a clue that you're getting close to doing something important.

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

It takes confidence and guts to intentionally create tension.

Everyone picks the best one when given a choice.