The first step toward becoming extraordinary is, of course, to stop being ordinary.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.

No one is as smart as all of us.

Mass attention is almost unattainable and it's not clear that you want it.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

The resistance is not something to be avoided, it's something to seek out.