Doing justice to the work is your task, not setting a world record.

If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

People rarely buy what they need. They buy what they want.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.

If failure isn't an option, then success isn't either. Success is just failure repeated until it works.