Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Seth GodinYou're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
Seth Godin