One way to sell a consumer something in the future is simply to get his or her permission in advance.
Seth GodinHere's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
Seth GodinPerfect can't possibly be the goal, we're left with generous, important and human instead.
Seth Godin