The way you make something happen is to do something that a fool could screw up.

Incrementalism ceases to be a good strategy when there's a cliff on the route.

Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.

If you work in an urgent-only culture, the only solution is to make the right things urgent.

If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.

Making promises and keeping them is a great way to build a brand.

Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.