Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.

Your generosity is more important than your perfection.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

It's easy to pretend expertise when there's no data to contradict you.

When you are trusted because you care, it's quite likely the revenue will take care of itself

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?