You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps

The resistance is not something to be avoided, it's something to seek out.

Surprise and delight and connection are remarkable.

Make enough mole hills, and eventually you will build a mountain.

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?

Mass marketing means appealing to the masses which means appealing to the average.

Average feels safe but it's not. It's invisible.