If you have no wish, how can it possibly come true?

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

The application process changes the list of who applies. Your applicants reflect your methods.

Anyone who says failure is not an option has also ruled out innovation.