You don't need a new plan for next year. You need a commitment.

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

If you want customers to hear about you, make something worth talking about.

And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.

Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.