The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Good marketers measure.

Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.