The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.

We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?

More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.

It takes three years to be an overnight success, sometimes more.