Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

You don't win an Olympic gold medal with a few weeks of intensive training.

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.

Here's the thing: The book that will most change your life is the book you write.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

When we think about what might go wrong, we're more likely to design something that goes right.