Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.

More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.

Good marketers measure.