Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Figure out the people part and the technology gets a whole lot simpler.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!

We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.