Believe in what you do, because you may have to do it for a long time before it catches on.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

The devil doesn't need an advocate. The brave need supporters, not critics

The question is not Will you succeed? but rather, Will you matter?

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

Catering to the passionate is exactly what you should do.

The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.