And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
Seth GodinIt's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
Seth GodinMost people are searching for a path to success that is both easy and certain. Most paths are neither.
Seth GodinHere's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.
Seth Godin