Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.

You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.

Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

Go ahead, do something impossible.