Mass marketing means appealing to the masses which means appealing to the average.

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.

One way to sell a consumer something in the future is simply to get his or her permission in advance.

Defending mediocrity is exhausting.