Mass marketing means appealing to the masses which means appealing to the average.

Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.

You don't launch a popular blog, you build one.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Competent people are the most resistant to change

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.