Mass marketing means appealing to the masses which means appealing to the average.

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.

Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

Don't waste time looking for a better pencil: learn to write better.

Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

Successful people are the ones who are breaking the rules.