Mass marketing means appealing to the masses which means appealing to the average.

The rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.

If you measure it, it will improve.

One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else.

Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!

Practice works because practice gives us a chance to relax enough to make smart choices.

...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.