Mass marketing means appealing to the masses which means appealing to the average.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.

Competition and the market are like water, they go where they want

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.

The universal truth is beyond question-the only people who excel are those who have decided to do so.

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.