The way to get unstuck is to start down the wrong path, right now.
Be genuine. Be remarkable. Be worth connecting with.
What you do for a living is not be creative, what you do for a living is ship.
The application process changes the list of who applies. Your applicants reflect your methods.
If you have no wish, how can it possibly come true?
The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.