Soon is not as good as now.

Competition and the market are like water, they go where they want

You gain converts by winning at something the existing provider didn't think was so important.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.