Soon is not as good as now.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

If you try to delight the undelightable, you've made yourself miserable for no reason.

I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's missing isn't the ideas. It's the will to execute them.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

We fail when we give up too soon.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.