Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
Seth GodinIf you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse.
Seth GodinInitiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
Seth GodinPlaying the game is a form of winning the game. In those competitions, we win by being resilient.
Seth Godin