You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
Seth GodinThe market ... demands a signal from you that you're serious, powerful, accepted, and safe.
Seth GodinCanoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
Seth Godin