I made a decision to write for my readers, not to try to find more readers for my writing.

Shame must be accepted to be effective.

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Are you doing work worth doing, or are you just doing your job?

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

One key to learning and success is the willingness to try something new, and feel momentarily incompetent.