I made a decision to write for my readers, not to try to find more readers for my writing.

... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.

Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.

Go ahead, do something impossible.