Marketing management is now tribal leadership.
Most people are searching for a path to success that is both easy and certain. Most paths are neither.
No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
Many Things That Are True Are True Because You Believe Them.
The tiny cost of failure...is dwarfed by the huge cost of not trying.
Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.