You don't launch a popular blog, you build one.
Communication is the transfer of emotion.
In nearly every case, trying to lead everyone results in leading no one in particular.
Taking delight in the journey takes confidence. It pushes the envelope of design.
Things that look like shortcuts are actually detours (disguised as less work).
Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer