It's uncomfortable to challenge the status quo.
Popular is not the same important, or often, not the same as good.
Market-driven design builds the success of the product's marketing into the product itself.
Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.
Authenticy in marketing is telling a story people want to hear.
If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.