No is the foundation that we can build our yes on.

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

Products that are remarkable get talked about.

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration.

If the game is designed for you to lose, don't play that game. Play a different one.