What is school for? If you're not asking that, you're wasting time and money.
Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
Are you copying others? People won't pay extra for that. You won't be followed for that.
Copy, not from your industry, from others. You have to go where there is no competition.
You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.