The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).
Seth GodinArt is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
Seth Godin