Think big. Start small.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

The job is not the work.

Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

Art is not in the ...eye of the beholder. It's in the soul of the artist.