When in doubt, tell yourself the truth.
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
The innovator creates a business where they are making money, even when they sleep.
The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!
As soon as you are willing to say 'it's not for you', you're freed up to make art.
When you put your ideas in the world, then, and only then, do you know if they're real.