Design is the last great competitive advantage.
The way you make something happen is to do something that a fool could screw up.
Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
If your organization requires success before commitment, it will never have either.
Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.