The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
The challenge of our time is to find a journey worthy of your heart and your soul.
Marketing is no longer about the stuff that you male, but about the stories you tell.
Surprise and delight and connection are remarkable.
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.