Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.
Seth GodinIt's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
Seth GodinPeople are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
Seth GodinEntertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
Seth Godin